How do I make sure Google trusts my estate agency’s address?
Make sure your address is a genuine, staffed commercial location that matches your real-world signage, is consistent everywhere online, and is eligible under Google’s rules (not a virtual office or a home you don’t receive clients at, unless genuinely eligible). A clean, verifiable address is a foundational trust signal; anything that looks fake or inconsistent undermines your whole profile.
What a trustworthy address looks like
Google wants confidence that you’re a real business at a real place. A commercial office with signage, consistent details across the web, and up-to-date Street View all reinforce that. Discrepancies or ineligible setups are a risk.
- Use a genuine, eligible, staffed address.
- Keep it identical everywhere (see the NAP guide).
- Make sure signage and Street View reflect your current branding.
Frequently asked questions
Can I run my estate agency from home on Google?
Only within Google’s rules for home-based businesses, and you’ll typically hide the exact address and use a service area. A genuine commercial address is a stronger proximity and trust signal.
Does outdated Street View imagery matter?
It can create a visual inconsistency with your current branding. It’s minor, but fresh, accurate imagery reinforces that you’re a real, current business.
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