Should estate agents build landing pages for each area they serve?
Yes, genuinely useful area pages (e.g. /selling-in-[area]) concentrate your hyperlocal relevance far better than cramming every place name onto one page. The key word is genuine: each page needs real, distinct content about that area, the market, the streets, your track record there, not a template with the place name swapped in. Thin, near-duplicate "doorway" pages are a spam risk, not a win.
Do them properly or not at all
Good area pages give Google a strong, focused signal for each place you serve and genuinely help buyers. Bad ones, thin, templated, duplicated, look manipulative and can hurt. The bar is real, distinct value per page.
- One page per area you genuinely serve well.
- Real content: local market insight, streets, your results there.
- Never templated duplicates with just the name changed.
Frequently asked questions
Are estate agent area pages just doorway pages?
They become doorway (spam) pages if they’re thin and near-identical. Done with genuine, distinct local content, they’re a legitimate and effective hyperlocal signal.
How many area pages should I have?
As many as you can fill with genuine, distinct value, no more. Ten real pages beat fifty thin ones.
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