BeaconEstate Agent SEO Toolkit
GBPOS · Step 1 · New diagnostic

GBP Audit

An adversarial audit of your Google Business Profile, powered by Google’s own classifiers, not opinions. It researches everything itself and runs a full diagnostic in about a minute.

Copy your details straight from Google Maps
Getting these exactly right is what lets us find your profile — especially the address. Open your listing on Google Maps and copy each one across:
  1. Business name — copy it character-for-character, including capitals and any full stop at the end (e.g. “Dan Brownhill - Personal Estate Agent.”). Don’t tidy it up.
  2. Address / postcode — hover the address line on your listing and use the copy button that appears, then paste the whole thing (including the postcode). A full address matches far better than just a town.
  3. Website — copy the website link shown on the profile. It helps when several agents share a name or brand.
The exact name as it appears on Google Maps. If you’re a personal agent, that’s usually “[Your name] – [Brand]”, not a description like “personal estate agent” — an exact match is what lets us find your profile.
The full address or postcode of your pin as shown on Google Maps — the more exact, the better we match you. A postcode or street address works far better than just a town, especially for personal or work-from-home (service-area) agents whose address is hidden.
https://
Recommended. Paste the website link shown on your Google Business Profile — it helps us lock onto the right listing when several agents share a name or brand.
We'll send your report link here.

By continuing you agree to your details being used to run and follow up on your report. See our privacy policy.

Beacon only reads public profile data. Nothing is changed on your listing.

What this audit checks

Grounded in Google’s own classifiers and APIs, so your report reflects real Google signals, not just our opinion.

Relevance & semantic alignment

Is your category and name aligned with what you actually do?

Proximity & geographic influence

Does your location serve the area you want to be found in?

Prominence & reputation

Review velocity, sentiment consistency and reviewer trust.

Behavioural engagement

The clicks, calls and direction requests Google counts.

Ecosystem authority

NAP consistency and citation quality across the web.

AI trust guardrails

Will Gemini and AI search recommend you?

Spam detection

A risk score for manipulation and trust fractures.