BeaconEstate Agent SEO Toolkit
EntityOS · Step 2 · Market analysis

Entity Comparison

See how Google evaluates the whole competitive picture for a search, grounded in live results and Google’s classifiers.

Enter a single search query. Beacon analyses the entities that query surfaces and how each one presents itself online.

Good queries
  • Best estate agents in Guildford, Surrey
  • Compare online estate agents vs high-street agents
Not for this tool
  • How do I improve my agent page
  • SEO tips for my profile
Entity Comparison is not a how-to search. Phrase a query the way a buyer or seller would search, a place, a comparison, a category, not a question about your own profile.
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The classifiers this analyses

Grounded in Google’s own classifiers and APIs, so your report reflects real Google signals, not just our opinion.

Topical authority

Does Google see you as a specialist, or diluted across too much?

Information gain

Do you give Google a reason to rank you over what already exists?

Brand signal strength

How much branded search demand you have versus rivals.

E-E-A-T experience

Evidence of real-world work, not stock content.

Trust & popularity integrity

Detection of review manipulation and sentiment anomalies.