BeaconEstate Agent SEO Toolkit
Estate Agent SEO Toolkit

See exactly what your estate agency’s SEO is missing

Two free local-SEO diagnostics for estate agents. Run a scan and get a thorough report of exactly what to fix, in priority order, with the full detail, nothing left out.

Grounded in Google’s own classifiers & APIsBuilt by Simon Wilson, Progressive Web50+ signals across 7 layersReads public data onlyFree · no signup
GBPOSStep 1 · Start here

GBP Audit

A ruthless, evidence-based audit of your Google Business Profile, grounded in Google’s own classifiers and APIs, not our opinion. It finds the vetoes (hard red flags that suppress a listing or trigger suspension) and flags (inconsistencies that weaken ranking) across every layer Google reads. Just enter your business name and location; it researches the rest, citations, licensing, forum sentiment, review patterns and more.

Run GBP Audit
EntityOSStep 2

Entity Comparison

See how Google evaluates the entire competitive picture for a query, grounded in live search results and Google’s own classifiers, not opinion. It benchmarks the agencies that rank on the signals Google actually rewards, so you can see what winning looks like and exactly where you stand.

Run Entity Comparison
How to use Beacon

Which tool, and when

Two tools, used in order. Start by fixing your own profile, then see how you compare.

Start with the GBP Audit

Do this first — everyone, and it takes a few minutes.

Audit your own Google Business Profile. Enter your business name and location and you'll get a prioritised, plain-English list of exactly what to fix, from the hard blocks that hold a listing back to the smaller inconsistencies that weaken your ranking. This is the foundation, sort it before anything else.

Run the GBP Audit

Then run the Entity Comparison

When your own profile is in shape and you want the bigger picture.

Pick a search your buyers and sellers actually type, like “estate agents in [your town]”. You'll see which agencies Google recommends, the signals it rewards, and exactly where you stand against them. Use it to understand the competitive landscape and where to aim next.

Run the Entity Comparison

Beacon only reads public data. Nothing is changed on your Google listing.