How does my office location affect my estate agency’s ranking?
Google weighs how close your office is to where the search happens, so your location directly shapes which searches you win, especially "near me" and town-level ones. You can’t move your pin, but you can maximise every other relevance signal for your target area, make sure your address is genuine and central to your patch, and build hyperlocal content for the areas slightly outside your immediate proximity.
What "centroid proximity" means
Google has a rough centre point for each town’s searches; the closer your verified location is to it, the stronger your proximity signal for those searches. An office on the periphery competes at a disadvantage for central "near me" queries.
- Make sure your verified address is genuine and as central to your patch as possible.
- Reinforce relevance for nearby areas with service-area setup and area pages.
- Don’t fake a location, ineligible addresses risk suspension.
Frequently asked questions
Can I use a virtual office to improve proximity?
No, Google requires a genuine, staffed location, and virtual offices or fake addresses risk suspension. Work with your real location and strengthen the signals you can control.
How do I compete with an agent closer to the centre?
You won’t out-proximity them, so win on the other signals, reviews, relevance, hyperlocal content and authority, where you can outperform.
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