Which Google Business Profile attributes should an estate agent set?
Set every attribute that genuinely applies, things like "online appointments", "on-site services", "identifies as" options, accessibility features and payment methods. Attributes are the tick-box features Google displays on your profile, and completing them adds relevance detail and completeness signals. They’re quick to set and most agents leave them half-done.
Why attributes are an easy win
Each accurate attribute adds a little more for Google to understand and show, and completeness itself is a trust signal. Only set attributes that are true, but set all the ones that are.
- Enable service options (online appointments, on-site services) that apply.
- Complete accessibility, payment and "identifies as" attributes where genuine.
- Review them periodically, Google adds new ones over time.
Frequently asked questions
Do attributes affect ranking?
They add relevance detail and contribute to profile completeness, which Google favours. They also improve how your listing looks to searchers.
Should I set attributes that don’t quite apply?
No, only set genuine ones. Inaccurate attributes are a relevance and trust risk. Complete the true ones fully.
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