How should an estate agent set up their Google services list?
List every named service you offer, sales, lettings, valuations, property management, EPCs, commercial, each with a short, specific description. A detailed services list reinforces your relevance for those searches and gives Google more of your business to understand and rank. Thin or empty services sections are a common, easily-fixed gap.
Why named services matter
Each named service is another signal of what you do and another route to a relevant search. "Property valuation" as an explicit service, with a description, reinforces that you should appear when someone searches for a valuation.
- Add each real service as a named item.
- Give each a short, specific description (not generic filler).
- Mirror the services on your website for consistency.
Frequently asked questions
Do services on my Google profile affect ranking?
They reinforce your relevance for those specific searches and add depth Google can understand. They’re a supporting signal that’s quick to improve.
Should my services match my website?
Yes, consistency between your profile and site strengthens your overall relevance and trust. Conflicting service lists send mixed signals.
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