Which extra Google categories should an estate agent add?
Add every category you genuinely offer as a service, commonly "Letting agent", "Property valuation service", "Commercial real estate agency" or "Property management company". Each secondary category opens a new set of searches you can appear for, at no cost. The only rule: they must be real services you provide, and they shouldn’t dilute the primary category that reflects your core business.
Why secondary categories are free wins
Competitors typically use several categories; agents who set just one leave searches on the table. Each relevant secondary category makes you eligible for another cluster of queries without weakening your primary, as long as it’s a service you actually offer.
- Add lettings, valuations, commercial or management if you offer them.
- Don’t add categories for services you don’t provide, it’s a relevance risk.
- Keep your primary category focused on your core business.
Frequently asked questions
How many categories can I add?
Google allows one primary and up to nine secondary categories. Use as many as genuinely apply, but only ones you truly offer.
Can too many categories dilute me?
Adding categories for services you don’t really provide can confuse your relevance. Stick to genuine services and keep the primary category tight around your core.
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