How fast should an estate agent reply to Google reviews?
Reply within 24–48 hours, and reply to everything. Response speed and response rate are both engagement signals Google reads, and to a prospect scrolling your profile, a wall of unanswered reviews looks like an agency that isn’t paying attention. Make replying part of someone’s weekly routine so nothing slips.
Why speed and completeness both count
A high response rate shows Google (and sellers) that you’re active and attentive. Latency matters too — a same-week reply reads as engaged; a reply months later reads as an afterthought. For deeper guidance on wording, negative reviews and templates, see the full response guide.
Frequently asked questions
Do I have to reply to every single review?
Aim to. A near-100% response rate is a positive signal to Google and reassures prospects. At minimum, reply to all negative and all detailed reviews.
What if I’m too busy to keep up?
Assign it. A few minutes weekly to clear new reviews keeps your response rate high; leaving them unanswered undoes the value of earning them.
Run a free GBP audit for your agency
Get a full, prioritised breakdown of your reviews and every other local-SEO signal — free, in about a minute.