How do I get my town and services mentioned in reviews?
Reviews that naturally mention your town and the service you provided ("sold our house in Guildford", "great lettings service") reinforce the exact terms you want to rank for. You can’t script reviews, but you can prompt them — by asking clients to mention what you helped with and where — and you can reinforce the terms yourself in your responses.
Why review wording matters
Google reads the text of your reviews. When multiple clients mention "valuation in <town>" or "lettings", it corroborates that you’re relevant for those searches. It’s a subtle but real signal — and it costs nothing.
How to encourage it (within the rules)
- When you ask, gently prompt: "It really helps if you mention the area and what we did for you."
- Never write or dictate the review — prompting a topic is fine, scripting is not.
- Reinforce terms in your own reply ("glad we could get your <town> sale over the line").
Frequently asked questions
Do keywords in reviews help estate agent SEO?
Yes, modestly. When reviewers naturally mention your location and services, it reinforces your relevance for those terms. It’s a supporting signal, not a silver bullet.
Can I tell clients what to write?
No — scripting reviews breaches Google’s policies and reads as fake. You can suggest they mention the area and service; the words must be their own.
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