What schema markup should an estate agent’s website have?
Add RealEstateAgent (or LocalBusiness) structured data to your site, with your exact name, address, phone, area served, opening hours and links to your Google profile and social accounts (sameAs). Schema is hidden code that spells out — unambiguously — what and where you are, which is exactly what AI needs to resolve you as an entity. Most estate agents don’t have it, so it’s a rare, high-value, low-effort win.
Why structured data matters for entity trust
Search engines and AI have to infer what your website is about. Schema removes the guesswork: it states, in machine-readable form, "this is a real estate agent, here, with these details, and here are the other profiles that confirm it." That corroboration (via the sameAs property) is gold for entity resolution.
What to include
- Type: RealEstateAgent (a LocalBusiness subtype).
- Core: name, address, telephone, url, opening hours, areaServed.
- sameAs: links to your Google profile, LinkedIn, Facebook, Companies House — the corroboration.
- Keep it identical to your GBP and site — schema that contradicts your other details does more harm than good.
Frequently asked questions
Do I need technical skills to add schema?
A developer can add it in minutes, and many website platforms/plugins generate it. The key is accuracy — the details must match your Google profile and site exactly.
Will schema alone get me into AI answers?
No single signal does, but schema is one of the clearest ways to help AI resolve and trust your entity. Combined with consistency and reviews, it meaningfully improves your odds.
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